Saturday, March 30, 2013

Market mining - Belarus

http://unimaps.com
Was in Belarus recently for visiting my present clients and find new customers.My marketing journey started here long back .....Country with app 10 million populations (Belarusian, Russian, Polish, Ukraine..) is growing at rate of 4%.My impression about people is very good as they are well mannered,respect their guest and treat well.

My interest lies in their capability of sewing.There are many sewing companies with skilled sewers, technologists, constructors, designers and officers.Branding is done like left hand game,even small companies have many designers and they are doing very fantastic job.They are catering the needs of not only Belorussia but also for Russia and Kazakhstan.So indirectly we are serving Russia and Kazakhstan. Huge market and huge demand.

That is the beauty of marketing here.....big potential...big possibilities....and tall promise.Nation is ideally situated to harness the benefits of local united economic zone.Lets look the map...

a
www.cia.gov
I always drive to go there except Minsk hotels are very economic but nicely maintained.Textiles companies are located near Minsk, Pinsk, Brest, Saligorc, Grodna, Orsha, Polask. Decisions are taken mostly by owners.Money is mostly safe if credit worthiness is critically examined better to work with LC or prepayment.Competition is from China,Uzbekistan in economy brand and from Poland and Turkey in Standard brands.Premium brands are my target where we are most worthy suitor.Since I can understand and communicate Russian I am received well in this market.To my great satisfaction people see India with respect.

Recommend Indian and South East Asian companies to explore the market and increase their revenue.You can find customers for yarn,fabric and even garments.....good luck!!!!!